Ahmedabad January 14, 2014: In 2010, a terrible financial recession swept across United States and the tremors of this financial disaster were felt all over the world. The impact of recession was especially severe on small business owners. And it was then the founders of Sandhira.com, Dhimant and Sangeeta Mehta, came up with a plan to help the small business owners by giving them promotion and virtual platform which would boost their revenues in testing times.
Humble beginnings
In 2012, the dream that took its initial steps in doom and gloom of recession took a concrete form as Sandhira Inc was established. And after establishing headquarters in Michigan, USA & Operation center in Ahmedabad, India and picking an elite team to fulfill his ambition and vision, Mr. Mehta launched Sandhira.com on June 23, 2013.
Since then Sandhira has continued its ambitious flight towards its objective “to establish a single platform to cater to the daily needs of the South Asian community”. Under the adept guidance of Mr. Mehta, Sandhira with more than a million visitors and global rank below 25,000 has achieved an enviable success in short time.
The steel and stability to this spectacular flight is provided by Mrs. Sangeeta Mehta who with her vast experience in accounting and management, heads the financial department of the establishment. The firepower that is needed to propel Sandhira into stratosphere of success is provided by Mr. Jainesh Shah, the regional manager, India who with his supreme man management skills and innovative thinking expertly leads the young and adventurous team.
Services provided by Sandhira
Sandhira provides services in the following business areas:
Business Listings, Events, Entertainment, News, South Asian Leaders, Sports, Recipes, Places of worship, Articles, Organizations, Festivals, Horoscopes and Share your memory, Sub categories of each of these section further offer a variety of information.
Sandhira.com also offers various Referral Services such as Premium Business Listings, Hot Deals, Classifieds, Jobs, Buy Tickets (movie & events), Sandhira Mall, and Online Banner Advertisements. These are the revenue generation options. Sandhira.com is a platform where a seller can create awareness about his products.
Obstacles and challenges organization faced
The flight to success hasn’t been all smooth and sunny; the organization has faced its fair number of challenges. The major challenges which we have faced in our short and eventful journey are:
Managing Cash flow: Managing cash flow when starting a business is really tricky. Bad cash flow management can lead to death of even most profitable and prosperous businesses, let alone a start up. It takes money to make money.
Balancing Sales and Marketing: Entrepreneurs may have a brilliant product or service but they land in a ‘Catch 22’ while getting their feet on the ground to sell and market their products. The catch is we need sales to afford a sales/marketing lead, at the same time we need a sales/marketing to generate sales.
Key feature which is a necessity for a success
Building Good Team and Culture : A team can either make or break a start-up because it is only as strong as its weakest link. Investing time and efforts to build a core team that shares the same level of passion and excitement for the business, is the secret of every successful organization.
‘Gyaan’ for all budding entrepreneurs
Say it in 30 seconds or don’t say it at all.
From an elevator encounter with an investor to a chat with a curious customer, always be ready to pitch your business with clarity and confidence. State your mission, service and goals in a clear and concise manner. Tailor your approach in accordance with the specific individual. Remember less is always more.
As a start-up, Sandhira.com believes there is no thumb rule for success and hence trial and error is the way to go. Also it is important to have a ‘Plan B’ ready for everything. CCI Newswire
