New Delhi, Janaury 31, 2018: Equip Global’s Digital Marketing & Branding for Retail Financial Services Masterclass taking place from 24-26 April 2018 has been specially developed for marketing and communications, product development, digital marketing & branding, technology, IT innovation, and business unit heads of retail financial services providers including retail banks and insurance companies who are looking to develop and improve on their digital marketing and branding strategies, concepts and processes in order to generate greater profitability for their businesses.
The digital revolution is transforming consumer expectorations making customer experience a central focus of retail financial service providers’ distribution and marketing efforts. Effective digital marketing and branding will uncover lots of business opportunities for retail financial services companies as part of their pursue of profitable growth. This masterclass has been specially developed for retail financial service provider will cover relevant content and insights to the industry to help plan, create and deliver a digital
marketing and branding strategy that gets the very best, both short term and long term, from the digital channels which consumers have adopted.
Key Benefits of Attending
• Gain Practical Insights on How to Develop an Effective Digital Marketing & Branding Strategy
• Evaluate and Understand How to Achieve the Biggest ROI from various digital marketing and branding channels/tools
• Learn How to Create Impactful Content & Stories across Your Digital Channels including Digital Ads, Social Media, Instagram, Facebook, Twitter, YouTube, Path amongst others
• Find out how you can leverage digital, social media and web analytics for effective branding and promotion
• Know when you should adopt digital marketing and/or conventional marketing strategies – find out what works best depending on circumstance and product offering
• Putting Mobile to Work for You Across All Aspects of the Customer Journey
• Understand how you can select the most suitable digital platform for your plan
• Learn How you can Build Customer Relationships on and offline
• Develop insights from data to build profitable long-term customer relationships
• Manage Campaigns from the Design & Development to Roll Out and From Tracking to the Results Evaluation
Who Should Attend
If you are involved in the development and planning of DIGITAL MARKETING & BRANDING strategies for your retail bank and/or insurance company, this masterclass is a must-attend for you.
Participants will include:
Heads/Managers/Senior Executives/Specialists of:
• Digital Marketing
• Digital Branding
• PR
• Communications
• Social Media
• Data Analytics
• Mobile Marketing
• Marketing
Corporate Comm India(CCI Newswire)
