Mumbai, June 25, 2015 –Virgin Produced India has partnered with Anil Kapoor and Rhea Kapoor to produce Karan Boolani’s currently entitled feature directorial debut , India’s first teen comedy about urban youth who meet during their freshmen year at an American university.
In a truly game-changing move, Virgin Produced India, part of the Cinema Capital Group,makes its foray into the Hindi film industry with a film that perfectly amalgamates Indian and Western talent.The film tells a story of teenagers who start college as strangers, but leave as friends for life. A crazy ride of young preoccupations and aspirations – for the youth, by the youth, and backed by powerhouse names that believe in nurturing new talent and providing a platform for young urban artists to shine.
It doesn’t get bigger than this, as the film also marks the coming together of two music influencers, Oscar winning music composer and one ofthe world’s top selling recording artists ,A.R Rahman of Slumdog Millionaire & 127 Hours fame and Sir Richard Branson’s Virgin Produced. With music roots dating back to the founding of Virgin Records in 1972,the Virgin Group comprises over 100 companies in more than 50 countries worldwide.
Together these industry stalwarts unite to introduce a young talented bunch of actors, technicians and musicians capturing the essence of Generation-Next.
Producer Anil Kapoor says, “With the film, we look forward to taking Virgin Produced’s unique and successful business model, expanding it here in Bollywood and building a significant partnership that will cater to youth through a film that will truly be on par with global standards. We truly believe that the film will showcase young talent both in front & behind the camera.”
Adds producer Rhea Kapoor of Anil Kapoor Film Company, “Over the years, Virgin Produced has successfully reached out to a younger demographic and we are truly excited to co-produce this film with them. The movie is a coming of age story that truly epitomizes young India.”
Known to only associate with selective projects, adds global music sensation A.R. Rahman, “Growing up and discovering the world is one of the real highs of life for most of us . We hope to articulate this and put a unique sound to it in this movie as it’s based on some real life experiences.”
Samir Gupta, also a Producer on the film and the Managing Director of Cinema Capital Venture Fund says,” “Given the talent associated with the project we are fortunate to bring together the vision of VPI of telling real stories of young India coupled with avante garde music which will resonate with todays audience sensibilities. We look forward to kick start and nurture the brand here in India.”
Says Jas Mann,Partner of Virgin Produced India, “We are delighted to join forces with Anil and Rhea on the film and look forward to a long and productive relationship. They are as passionate and dedicated to filmmaking as we are.” CCI Newswire
