Bangalore, August 18, 2023: Wipro Consumer Care & Lighting, one of the fastest-growing FMCG companies in India, is thrilled to announce the re-launch of their legacy brand Chandrika Ayurvedic Soap in Maharashtra. This exciting relaunch has been unveiled with the release of their new TVC that reveals how the soap draws upon the wisdom of generations and embraces the enduring skincare tradition, that promotes lasting skin health and glow. With this new TVC, the brand endeavors to empower its consumers with the Apne Desh Ka Glow (#ApneDeshKaGlow), emphasizing the soap’s long-standing heritage of over 80 years.
This new pack of Chandrika Ayurvedic Soap has been specially reformulated to cater to the preferences of its consumers in Maharashtra and deepen its relationship with new consumers in the market. The soap boasts a new shape and fresh packaging, enhancing its appeal. Utilizing a proven Ayurvedic formulation, Chandrika has recreated the soap to be able to reach a wider audience across Maharashtra and establish a stronger foothold in the region.
Ayurvedic skin care practices emphasize the importance of natural ingredients and personalized care and therefore focus on using herbs, oils, and other natural substances to cleanse, nourish, and protect the skin, as well as address various skin concerns. The Chandrika Ayurvedic Soap remains the only soap with a unique Ayurvedic formulation that has been trusted and tested for over eight decades. The revamped formulation of Chandrika Ayurvedic Soap encompasses a curated selection of skin-improving Ayurvedic ingredients, as prescribed in traditional Ayurveda. These ingredients work harmoniously to deliver remarkable results. And to ensure maximum skin benefits, these ingredients are expertly soaked in coconut oil, which extracts their essence and magnifies their efficacy.
On the relaunch in the Maharashtra market, Mr. Neeraj Khatri, CEO at Wipro Consumer Care Business for India and South Asia, states, ” Chandrika Ayurvedic Soap has stood the test of time as a trusted brand for glowing skin for millions of our loyal consumers since the last 8 decades. Across India, we are proud to see that the brand still represents the trust our consumers have on our traditions and practices and ultimately on the power of Ayurveda. As a part of our growth strategy, our focus is now on building on this trust to amplify our messaging and expand its reach to new consumers. With this, we are excited to announce the relaunch of Chandrika Ayurvedic Soap in Maharashtra with an updated formula and a refreshed packaging. We are confident in the unique and potent Ayurvedic formulation of the Chandrika Ayurvedic Soap as we continue to deliver the best for our consumers and expand in the region.”
Mr. S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, said, “We are seeing a renewed consumer interest and a movement back towards Ayurveda for skin care. Chandrika has always been at the heart of that tradition in India, with generations of consumers trusting the brand to keep their skin healthy and glowing. This relaunch campaign in Maharashtra for us, is about bringing our consumers a reliable and time-tested solution that takes them back to their roots and gives them #ApneDeshKaGlow. The legacy of over 80 years that Chandrika holds, is assured to offer our consumers in Maharashtra the ultimate skin care solution based on the wisdom of a practice that has survived for centuries. In this exciting new chapter for Chandrika, we look forward to strengthening our commitment to our consumers in Maharashtra with a promise of authenticity and reliability.”
The new Chandrika Ayurvedic Soap will be available at the general trade, modern trade stores, and e-commerce platforms across the country at an MRP of Rs. 32 for 72g.
Corporate Comm India (CCI Newswire)
