New Delhi, April 20, 2016: India’s leading online fashion etailer Jabong launched its “JABONG SHOPPER NUMBER 5” sale campaign today. In an effort to strengthen the already established user base of the Jabong app, every fifth shopper that shops using the mobile application will get 100% Cashback on a minimum purchase of Rs 500. The campaign which will run over a course of ten days will also give the highest purchaser a chance to win a Triumph bike while the daily highest spender stands a chance to win an I-phone.
Speaking about the Jabong Shopper No 5 sale campaign, Mr. Sanjeev Mohanty, CEO and MD of Jabong, said, “_The idea behind “Jabong Shopper No 5” sale campaign is to provide an opportunity to our customers to have a seamless user experience while shopping through the mobile application. The campaign not only offers our customers a chance to shop for the best international and local brands on the app but also gives them an opportunity to avail attractive offers_.”
A pan India initiative, “Jabong Shopper No 5” sale campaign will be supported by a 360 degree marketing campaign including social media and display marketing in addition to the radio campaigns and TV Commercial slated to go live today. The outdoor promotion will be targeted at Delhi, Mumbai, Bangalore, Pune, Hyderabad, Ahmedabad, Kolkata, Chennai, and Chandigarh. Jabong’s offline promotion will include a mix of high impact properties such as hoardings in prime locations as well as print announcements.
“Jabong Shopper No 5” sale campaign comes after the e-fashion major recently revamped its top leadership by hiring an array of industry experts. Jabong, which is the only Indian company to be a foundation member of Ethical Trading Initiatives, was ranked as the leading fashion retailer among India’s most trusted ecommerce brands in 2015 in one of India’s leading business dailies.
Corporate Comm India (CCI Newswire)
